A look at what was trending on Twitter (as compiled by Nielsen), in Australia the week starting January 31 – that’s the week all the reality shows returned.
The most social non-sport programs on Twitter for 31 Jan-6 Feb: #ImACelebrityAU #QandA #MKR pic.twitter.com/OLK7P5IQAO
— Nielsen Social AUS (@NielsenSocialAU) February 10, 2016
And compare the stats to those for sport-related tweets:
The most social sport programs on Twitter for 31 Jan-6 Feb: #AusOpen #AUSvIND #NZvAUS #NRLAKL9s pic.twitter.com/wtC4c1WdS0
— Nielsen Social AUS (@NielsenSocialAU) February 10, 2016