A look at what was trending on Twitter (as compiled by Nielsen), in Australia the week starting January 31 – that’s the week all the reality shows returned.
The most social non-sport programs on Twitter for 31 Jan-6 Feb: #ImACelebrityAU #QandA #MKR pic.twitter.com/OLK7P5IQAO
— Nielsen Social AUS (@NielsenSocialAU) February 10, 2016
And compare the stats to those for sport-related tweets:
The most social sport programs on Twitter for 31 Jan-6 Feb: #AusOpen #AUSvIND #NZvAUS #NRLAKL9s pic.twitter.com/wtC4c1WdS0
— Nielsen Social AUS (@NielsenSocialAU) February 10, 2016
Gotta remeber that these figures are skewed because of the demographic who use twitter. Lots of people just watch TV (no social media link in, at all) including six people in my household.
Yes, these are separate to the normal Nielsen ratings. Soon they are going to add Facebook stats.